Social Media Campaign a 'Slam Dunk' For State-Of-The-Art Heart Care
Executives and local celebrities get dunked in celebration of reaching fundraising goal
Trevor Hoffman and Susan Taylor
Scripps month-long social media campaign “The Beat Goes On” came to a splashing and successful conclusion at noon on Monday, Feb.4 2013. That’s when employees and volunteers at Scripps Memorial Hospital La Jolla teamed up with local residents to form a human heart around future Hall-of-Fame baseball player Trevor Hoffman. Hoffman then took aim at Scripps executives and local media celebrities to dunk them in a chilly dunk tank in celebration or reaching the fundraising goal.
More than 450 people donated online to raise $50,000 for state-of-the-art heart care at Scripps.
Scripps wants to especially thank XIMED Medical Group, Takeda California, SDG&E, Emerald Textiles, San Francisco Giants manager Bruce Bochy and philanthropist Darlene Shiley for their generous contributions to this event.